StartUp Circle Business Networking Session

 Event Overview

• Title: StartUp Circle – Business Networking Session

• Special Guest: Biruk Genebe, Head of Business Development & Marketing at BeU Delivery (Ethiopian YC-backed food delivery startup, launched 2021)

• Focus: BeU’s journey to net profitability for the first time, and insights into scaling a tech-enabled delivery business in the unique landscape of Ethiopia

 Date & Time

• When: Friday, 4 July 2025 (not Thursday)

• Start Time: Likely early evening (6–7 PM is typical for StartUp Circle events, though exact time isn’t officially confirmed—best to check with Atmosphere)

 Venue

• Atmosphere, Addis Ababa

• A popular café and co-working space known for hosting startup and innovation community events

 Agenda & Highlights

1. Welcome & Introductions

2. Fireside Chat / Interview with Biruk Genebe

   • Covering BeU’s YC experience

   • How they tackled logistics, market adaptation, and customer acquisition in Addis Ababa

   • Reaching net profitability by mid‑2025

3. Q&A Session – Audience opportunity to ask about tech adoption, local regulatory challenges, and funding strategies

4. Networking Mixer – Casual time to connect with entrepreneurs, investors, and business leaders

 Who Should Attend?

• Aspiring and early-stage entrepreneurs

• Founders in the delivery, logistics, or consumer tech space

• Investors eyeing Ethiopian startups

• Anyone interested in practical insights from YC-backed Ethiopian businesses

 Why It Matters

• BeU’s milestone of profitability highlights a shift from growth-at-all-costs to sustainable business in Africa’s emerging markets

• Biruk’s journey offers actionable lessons: navigating funding, scaling operations, balancing growth and profitability in Ethiopia

• Networking with peers and industry insiders in “Atmosphere’s community hub”

 Tips for Attendees

• Arrive early to secure seating—Atmosphere events tend to fill up

• Bring business cards or have your LinkedIn readily available

• Prepare 1–2 questions (especially if you’re in delivery/logistics/funding)—good questions often spark deeper conversations

• Stay connected afterward—follow up on LinkedIn or via StartUp Circle group for continued discussions and possible collaborations

 For More Info

• Check StartUp Circle or Atmosphere’s Facebook/Telegram announcements

• RSVP via their usual channels—attendees are often asked to sign up in advance

• Contact Atmosphere directly to confirm the precise event time

Let me know if you’d like help finding the RSVP link, directions to Atmosphere, or anything else related!